$300 for my 10 month old (she gets a much better deal than i did.) My life or the product's life, whichever ends first.
VueScan scanner software, i paid a one time charge, i get updates for life. We want to become part of your daily life, your everyday experience, and to do that we need to think outside the box a little.Ĭharge a one-time fee for the lifetime of the product. So, for the present time, we feel that simply selling a "lifetime" subscription to Evernote would be cost prohibitive (We could always go off the deep end and charge something ridiculous like $3375 - 100 years x our annual price - 25%, but where's the fun in that? ). Who knows, someday there may be an Evernote Food tie-in at the grocery store (buy 10 of these items, get a year of Evernote), or your favorite guilty-pleasure restaurant (Spend $25 at Subway, get a year of Evernote). As we get larger, there will be more and more of these opportunities. We've also decided to offer this type of deal with computer manufacturers (Like the Sony Vaio) and other hardware (LiveScribe) - buy partner products, things you may need for your own productivity, get more Evernote.
So, in that particular case, it would be the lifetime of your phone contract (upgrade your phone, get more Evernote.) I had someone in Japan contact me recently whose next payment date is in 2016 right now from that promotion (no, he wasn't buying new phones just for Evernote.) Currently, we actually have deals with some mobile phone carriers (Docomo, Orange), where you get a year of Evernote Premium for each new phone you register on your account. This comes up every now and again in business development meetings, and we cannot decide on what the meaning of "Lifetime" is. You're absolutely correct, this has been discussed before:Īs "the 100 year startup", we'd like to think that we'll be around for a long time.
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